A new ground breaking tournament designed to reshape the world of international boxing at both the Olympic style and the professional level – the World League of Boxing (WLB) – was unveiled today to the international sporting community, media and all of AIBA’s 195 member federations during an official AIBA dinner in Beijing.
In announcing the WLB, AIBA also introduced its new business/marketing partner in connection with WLB – IMG, the world renowned international sports marketing agency.
WLB will be an annual, franchised based professional boxing league with cities/venues/commercial 3rd parties applying to “own” a franchise and enter its team of boxers into the League. The WLB will feature both team and individual based competitions.
AIBA will, with support from its national federations, help facilitate the participation of the world’s best boxers in the League, and IMG will source and negotiate the franchises, and sell the commercial rights (media, sponsorship, licensing) around the world in consultation with AIBA.
The exact format of the WLB in respect to the number of teams/franchises, the number of boxers per team, the weight categories and all the finer competition rules are currently under development and the final decisions will be released in due course.
In addition, it is AIBA’s intention that boxers that compete in the WLB will be allowed to compete also in future Olympic Games.
AIBA plans to launch the first of WLB in the early part of 2010.
AIBA President Dr. Ching-Kuo Wu praised the new initiative, pointing to its global reach. “The World League of Boxing will revolutionise the sport of boxing like never before providing a universal form of entertainment which will capture the imagination of boxing fans around the world,” he said. “With IMG’s expertise and commitment to developing a highly valued boxing property which will survive for generations, AIBA aims to provide a boxing legacy which will change the sport forever.”
Ian Todd, the President of IMG International, said – “IMG is extremely proud to have been selected by AIBA as its business and marketing partner in connection with the World League of Boxing. With our 40 years of experience in working with some of the world’s leading sports federations we are confident that with our skill sets of producing/selling media rights, procuring sponsorship and negotiating franchise agreements we can build the World League of Boxing into one of the world’s premium annual sporting events with AIBA.”
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Article courtesy of www.aiba.org